This past Monday on RAW, John Cena reached out to the Rock and invited the future WWE Hall of Famer to team up with him and take on the Team of Awesome Truth.
The Survivor Series contest will be the Rock's first match with the WWE in almost a decade, which mildly takes away from the novelty of Cena and Rock's WrestleMania XXVIII main event—but not my much.
In fact, the novelty of Cena vs. Rock will be very difficult to obstruct, but it will take somewhat of a concerted effort from the WWE in order to keep this match as interesting and anticipated as possible come April in 2012.
1. Limited in-Ring Action from the Rock
It's no secret that the Rock will not be back as a full-time wrestler, but more in-ring participation by the Rock at high profile events will help WWE's predominately lackluster buyrates while telling a story leading up to WrestleMania.
Giving fans a taste of what they could see come WrestleMania though special attraction matches featuring the Rock could do wonders for the build up for an already spectacular main event.
2. Build Up More Tension and Animosity Between Cena and the Rock
Nobody wants to see a mutual respect storyline between Rock and Cena. Much of the intrigue in this angle is the war of words between the two megastars, both of whom excel on the mic especially when talking trash.
The Rock's recent Youtube video in which he verbally sandblasted Cena is an example of what the WWE could do to increase tension and animosity between John Cena and the Rock, thus creating a more hostile and electrifying environment by the time they do battle.
3. Increased Social Media Interaction Between the Rock and John Cena
The WWE has gone all in as it pertains to their social media involvement, as Twitter has gone from a recreational tool WWE Superstars used to connect with fans, to an almost mandatory form of promotion used by the company.
The Rock and Cena's Twitter and Facebook accounts should be periodically peppered with comments and messages designed to pump as much intrigue in their epic encounter as possible.
4. Limited Physical Interaction Between John Cena and the Rock
The Rock and John Cena are destined to come to blows sometime before WrestleMania, but these type of interactions need to be kept both limited and meaningful.
There needs to be a logical build before any physical interaction between Cena and the Rock because the more they pummel each other, the less relevant their match will seem as fans will have become accustomed to seeing these types of physical encounters.
There would be nothing wrong with Cena giving the Rock an Attitude Adjustment out of nowhere following their match at Survivor Series to pay the Rock back for costing him the WWE Championship at WrestleMania 27, and every ensuing attack should have similar rhyme or reason.
5. Possible Mini-Feuds for the Rock
Even though WrestleMania XXVIII will be heavily built around their main event match, the Rock and John Cena don't have to hog all the spotlight.
Featuring the Rock in special attraction matches against up-and-coming stars such as Dolph Ziggler would allow fans to get a glimpse of what they've been missing for the past eight years, while giving the rub to the next generation of wrestling talent.
Of course, this type of match would need to be done on a strictly limited basis on big four pay-per-views, but if done correctly, the WWE would be getting a rather large return on their investment in the Rock's return.
Source : Bleacherreport.com
