WWE is implementing significant changes to the creative direction of SmackDown, aiming to enhance the show's appeal and address recent fan concerns.
Leadership and New Additions
Road Dogg remains at the helm as co-lead writer, alongside co-head writer John Swikata. To invigorate the storytelling, WWE is introducing additional writers to the team, focusing on crafting more engaging and compelling narratives for the blue brand.
Response to Fan Feedback
The decision to revamp SmackDown's creative team comes after feedback indicating that fans were dissatisfied with a significant portion of the product during 2025. Both WWE and its parent company, TKO, have acknowledged the need for improvements to meet audience expectations and enhance the show's quality.
Ongoing Developments
While the creative restructuring is underway, there are currently no plans to remove any existing team members. The focus remains on integrating new talent to enrich the storytelling and ensure a more enjoyable viewing experience for fans.