WWE NXT experienced a notable increase in viewership on October 7, 2025, averaging 625,000 viewers and achieving a 0.12 rating in the key 18-49 demographic. This marks a 9% rise in total viewership compared to the previous week and a 20% increase in the 18-49 demo. Despite facing strong competition from MLB playoff games and the NHL season opener, NXT's performance was commendable. However, when compared to the same week in 2024, the show saw a 15% decline in total viewers and a 40% drop in the 18-49 demographic.
The increase in viewership is attributed to NXT's "Showdown" special, which featured high-profile matches and compelling storylines. This episode's success underscores NXT's ability to draw audiences even amidst stiff competition. The show's performance is also notable considering the recent changes in Nielsen's ratings measurement methodology, which have affected viewership data across the industry.
As WWE continues to build momentum towards major events, NXT's recent performance indicates a positive trend in audience engagement. The brand's ability to adapt and deliver compelling content will be crucial in maintaining and growing its viewership in the coming weeks.
